Yssy, Amelia and Maddie - formerly known as needanamebro - are the new UK girl group aiming for “worldwide domination!” (“humbly…”) and bringing their 300k-strong following alongside them every step of the way. Forget what you thought you knew about girl bands from the ones that came before: Say Now have already switched up the rules.
The evidence is there to be found on the @saynow TikTok account, where the girls have been documenting every step of the process. Over the past two years - inspired by artists like Yebba, SZA, Ariana Grande and the Sugababes - their growing fanbase has witnessed them singing covers of ‘Lost’ by Frank Ocean, dancing in a car park to a sped-up version of Beyoncé’s ‘Crazy In Love’, gaining a new member, moving into a house together, releasing their debut single ‘Better Love’, co-signed by Jack Harlow, Chlöe and Libianca, tipped by The Guardian, The FACE, Spotify and Apple Music, and all the chaotic little moments in between.
For Say Now - a shorthand reference to the band’s values and purpose as artists - inviting the audience to follow along with their progress is a big part of their mission statement, and with oversubscribed shows and songs playing on the radio, it’s already paying off…